“What keeps you awake at night?”
The answer often reveals more than you might think.
Team Fusion deep dives into this question to uncover the true essence behind it, pinpointing the root cause of challenges facing a business and the relationships that are intertwined within it. Providing the clarity needed to drive impactful change that paves the way for long-term business success.
Implementing a three-tiered approach that transforms business dynamics, focusing on Inspiration, Empowerment, and Engagement. Recognising that people power business and have the capacity to spark change. When people are empowered and energised, business thrives.
Simply put, Team Fusion is multi-dimensional in opening up channels of discussion and employing solutions that simply work.
Team Fusion specialises in business planning and leadership coaching with a unique focus on working with award winning businesses, many of which are family owned or involve couples, partners or individual business owners in romantic relationships.
Better Business Together
Emphasising that together we can create more profitable and more fulfilling businesses that go on to positively impact the lives of the people within it, and the communities they serve.
Watershed Brand Lab collaborated with Team Fusion to develop a visual identity that reflects this essence. We designed a compelling design system that embodies the vibrant, bold, and engaging nature of the company.
Wordmark variations
A wordmark crafted with relevance, meaning and function
A: Fusing and molding ideas, inspiration, personality and objectivity into a defined pathway of growth and collaboration.
B: Coming together and working hand-in-hand towards unified outcomes and directional cohesiveness.
C: Discovery - opening up the channels of communication and action. A clear roadmap that is forged and delivers defined success.
D: Joining in unison, flow through relationships and leading the way along the journey of business.
Wordmark structure - compact configuration - to reference the essence of coming together for a common cause.
Supportive Balance
Exploring dimensionality - a direct lens on Team Fusion and the essence of what they bring to the table when working with business partners and/or couples.
A sense of movement and momentum.
Gradients are a great representation of the concept of merging, coming together in flow. To co-exist and transition in aligned thinking and action.
Specifically reflecting hues of Blue and Pink, these gradients add depth, dimension and visual interest, whilst evoking specific emotions or moods related to the Team Fusion brand.
This icon takes on the vibe of fusion, expanding and releasing energy as they transform into bold, synergetic and vibrant entities. Reflected in how people grow and develop - individually and as a team - when they look within and allow themselves to burst free of constraints and limitations. Blossoming as individuals on a shared journey.
journey
pathway
evolving
expanding
growing
advancing
blooming
Graphic Device
Taking a myraid of thoughts and feelings that can be overwhelming - distilling and narrowing the focus on whats really important - then expanding them into a direction and pathway forward.
The Graphic Device is incorporated as a holding shape that is utilised throughout the design system - housing solid colour, imagery or the gradient pattern. It can be rotated, expanded or configured to fit, or align to the dimensions of the design canvas, providing flexibility in application of the brand.
It becomes an identifier for the brand.
