Designing a brand identity to stand Ignite Architects in the best light! The brand was built with care and attention to detail - much in the same way the master craftspeople at Ignite deliver considered and effective architectural solutions - that resulted in an identity that told a story, conveyed interest, solidity and a unique perspective. Taking an outward view toward the client, and the relationship they form with Ignite, in order to achieve positive outcomes in the form of beautiful buildings and endearing spaces.
Insight that drove the brand development: Ignite by their own admission have a commercially based vision. For this vision to work and deliver effective design results, there has to be a conscious consideration for space… looking at where the development will be placed and how it will interact with the surrounding environment - this is called place making. It requires a holistic design approach, looking at the interconnected whole, the relationship between various building parts and the facility as a whole.
Credit: Project created whilst working at Magnum Advertising
Ignite are a leading architectural firm that specialises in architecture, master planning and interior layout, with a focus in the commercial sector. They take pride in their ability to “deliver buildings that not only meet the functional brief, but are commercially viable too.”
Ignite have gained a reputation for their process, aesthetic and project executions because they are on the journey from concept to delivery... effectively meeting
and understanding client expectations and user requirements… in essence driving outcomes.
Being one of the top architect firms in the country, they needed to look within, to look the part and reference what made them unique. That’s what they asked me to understand as we engaged to define their purpose, story and identity.
Spark an idea > Ignite the design > Drive the build
"Good design enriches the human experience and positively contributes to our collective future".
