UNLOCKING THE VALUE OF AFTERSALES

EUROPEAN MOTOR DISTRIBUTORS DESIGNING A CONSISTENT AND DISTINCT WAY OF PACKAGING THE SERVICING BENEFITS ACROSS THE BRANDS OF VOLKSWAGEN, SKODA AND AUDI, WHILST BUILDING EQUITY AROUND THE SERVICING JOURNEY.

Project lead on defining the Aftersales Media Strategy: A media campaign aimed at breaking down barriers to consideration of what it means to own and service a European vehicle. Showcasing the benefits related to customer care, qualified technicians, genuine parts and diagnostic equipment that are specific to the customers vehicle.

The purpose of the campaign was to present consistent and relevant brand placement and messaging across digital platforms. Rollout included digital banners, social media, video and website.

A series of videos were created to demonstrate the customer journey from drop-off to pickup. Highlighting the value of Genuine throughout the experience. A selection are presented below.

6s promotional video

15s promotional video