European Motor Distributors
Project Lead - Aftersales Media Strategy: A media campaign aimed at breaking down barriers to consideration of what it means to own and service a European vehicle. Showcasing the benefits related to trained people, qualified technicians, genuine parts and diagnostic equipment that's specific to the customers vehicle. The purpose of the campaign was to present consistent and relevant brand placement and messaging across digital platforms. Rollout included digital banners, social media, video and website.