Culture Map is the emerging leader in recruitment solutions for professional services. Specialising in the media, entertainment and sports industries, they work equally with candidates and clients alike to map out the best fit between parties.
Culture Map is the emerging leader in recruitment
Culture Maps key differentiator > the emphasis they place on cultural alignment.
Recognising that the highest achieving workplaces are those in which employers and candidates share congruent values, and are unified in their desire for success, creating harmonious alliances that will last the distance for all parties.
Positioning Statement
"We don’t just find great individuals... We develop great teams"
Reflecting the equal value placed on relationships with candidates and clients alike. We make introductions that strengthen companies and advance careers. In doing so, we develop teams that have total buy-in and commitment to what it takes to drive the business forward to success.
Vision
“Mapping and connecting the best people to the right job”
Our vision conveys our firm belief in our ability to become the leading brand in the talent recruitment sector. It is a belief we have based on experience and knowledge, and one we will deliver with integrity.
The Logo
Creating the logo began by looking at what Culture Map represented, and how they needed to be positioned in the market. We wanted to incorporate design elements that represented the diligence and attention to detail they employed during the recruitment journey. Wanting to visually capture the ‘road map’ between candidate and client, and the cultural alignment that connects these parties together.
The Client. The Candidate
The Client: The client signafier is placed at the top corner of the icon.
Representing: Extending down, looking for top talent... ready to elevate and provide great opportunity, advancement and success to the right person. To be part of a team.
Clients want: An outstanding person who’s not only great at what they bring to the table, but just as importantly, fits well within the culture of the company. This ensures role longevity.
Turquoise ... as a personality colour represents friendliness and approachability. Easy to communicate with, its refreshing, calming and associated with sophistication, energy, wisdom, creativity, emotional balance and loyalty.
The Candidate: The candidate signafier is placed at the bottom corner of the icon.
Representing: Reaching up, looking for a great company... ready to propel forward and provide great focus, skill and commitment to the right organisation. To be a team player.
Candidates want: A rewarding job in a great company that is progressive, providing future opportunities for growth and development.
Blue ... as a personality colour relating to one-to-one communication, speaking the truth through verbal self-expression. It's associated with honesty, truth, worthiness, loyalty, confidence, intelligence, depth and reliability.
The Culture Map Mission
Our mission is to consistently connect visionary organisations with exceptional talent, whose values and mindset align to create a unified and empowered team. This in turn produces a strong and cohesive company culture, where individuals and teams are inspired to map out and travel together on their path to success.
We've created a simple, refined 'roadmap' to represent the connection between candidate and client. Driven through culture, alignment of values and critical thinking.
