The power of National Branding on the world's stage
I can’t help myself.

I'm an avid watcher 👀 of the Olympics 🏃‍♂️🤺🤾‍♀️🚣‍♂️🏊‍♀️🤽‍♂️🚴‍♀️ , the measure of competition is intriguing to me.

I think part of that has to do with the preparation and dedication that needs to be applied in order to make it to the 'big show'.

And every time I see athletes being introduced or competing, I can’t help but check out their uniforms … colours🎽, patterns🌀
and overall style.

It’s the designer in me.

From my perspective, some uniforms are successful in appearance, others not so much.

But for the majority of nations representing at the Olympics, there have been a multitude of people putting in the hours to fashion ✂ , design ✏ and create 💥 the apparel that their national athletes will wear.

Representing a country 🇳🇿 at the Olympics is not just about sports; it's about showcasing a nation's pride through branding.

After all, each country is on display for the world 🌍 to see.

Could branding a nation, in any capacity, be the pinnacle of a designers journey?

An incredible experience to see your efforts showcased, representing your country on the world stage.

That would be a rewarding buzz ⚡.


#Olympics #Design #Branding #NationalPride #GlobalStage
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