There are two sides to Jaden - Sport and Community. In sport, Jaden competes internationally as a wheelchair racer. World ranked as a junior, he is now embarking on his next phase in the professional ranks, aiming for the 2028 Paralympics.
In the community. Jaden is active as an advisor, ambassador, public speaker and advocate for positive change. In each of these roles, he is focussed on inclusiveness and empowering human capabilities.
With clear goals and a defined mission, Jaden sought a brand identity that would align with his story, essence and his 'why'. A presence that would support him on his journey and allow a platform from which he could continue his pursuits within sport and the community.
Defining Jaden's language, this phase uncovered and articulated his why, who he is and what he is about. Understanding what sets him apart - as well as what drives him - a brand identity was formed that showcases the truely tenacious spirit that resides within Jaden... and keeps him on track as he moves forward with focussed determination to succeed.
BRAND ESSENCE
AWAKEN POTENTIAL.
Supporting those on their journey to conquer obstacles and challenges in life by pushing beyond our limits and paving the way for greater fulfilment.
BRAND PURPOSE
AFFECTING CHANGE.
With sports as the platform, empower people and communities to foster social cohesion and teamwork that push boundaries of what’s really possible in order to effect positive change.
VALUE PROPOSITION
TOGETHER, WE PUSH BOUNDARIES AND CREATE MEANINGFUL IMPACT.
Jaden’s relentless commitment to setting benchmarks for sporting excellence and community transformation empowers us to surpass our limits and create impactful change.
BRAND MANTRA
LIMITATIONS ONLY EXIST IF YOU LET THEM.
Jaden encapsulates the statement ‘No Limits’. He has forged a journey in life that has consistently overcome challenges. Not taking ‘no’ for an answer, and with a steely focus, Jaden epitomises the power of the human spirit to make a difference through determination and a desire to succeed.
BRAND DRIVER
The human mind and body is capable of so much, however often we don’t allow for either to reach their maximum potential. If we fore-go self-doubt and discomfort, and engage a fortitude of “its possible”, the perseverance and limitless strength that resides in each of us will surface.
When we push beyond our limits, we make a difference!
"For me, The Power of Possible is the belief that we all have the ability to transform.
It’s not about having all the answers or never feeling fear. It’s about knowing that, no matter the obstacles, there’s always another way, another path we can carve out for ourselves. It’s about using every setback as an opportunity to grow and inspiring others to see what’s possible in their own lives."
BRAND PERSONALITY
FORGE AND UPLIFT.
At the heart of our brand lies a progressive spirit, driven by a determined commitment to excellence. We embody resilience in every endeavour, facing challenges head-on with unwavering resolve. Approachable by nature, we foster connections and build trust through open communication and empathy. Our transformative approach sparks conversation and drive positive change, shaping a future where possibilities are limitless.
JADEN MOVOLD WORDMARK
The Jaden Movold Workmark has been constructed with consideration and relevance to the essence and purpose of Jaden Movold and his progressive journey.
JADEN MOVOLD BRANDMARK
The Brandmark’s primary purpose is to communicate authenticity, whilst communicating the essence of Jaden. The Brandmark evokes the connection between Jaden’s two major drivers - Sports and Community.
"Chris made the entire process effortless, turning what could have been overwhelming into a really collaborative and enjoyable journey.
The brand identity he developed has transformed how I connect with my audience. It’s bold, authentic, and inspiring, resonating with the people I aim to reach and empowering me to amplify my message of inclusivity and possibility.
I’m incredibly proud of what we’ve created together, and I couldn’t be happier with the results. If you’re looking for someone to craft a meaningful and impactful brand, Chris Waters is the expert you need"
Jaden Movold
