You’ve gone to the trouble of having a new logo designed for your business.
And with it, updated font system, corporate colours and stationary suite.
However, it’s important to note, that doesn’t equate to a rebrand!
Its simply a visual identity.
A brand goes a lot deeper than the visual aspect of a business. It incorporates things like:
- the values that define the essence of your business.
- exceptional customer experience - how you engage and interact.
- a genuine, and deep connectivity with your audience.
- a defined positioning in market - and how you articulate that.
Basically it goes deeper than aesthetics.
I recently had an experience that showcased this to me first hand.
The case study goes something like this:
- I had had dealings with this business a number of years ago.
- Recently, my life circumstances changed.
- I thought I’d reconnect with this particular business again. In my mind, I wasn’t sure why, as my previous experience hadn’t been so good.
- In looking them up, I discovered they’d changed their name, visual identity and supposedly ‘brand’.
- They spoke of ‘people centric’ and ‘building relationships and connection’. A ‘we care’ type narrative.
- But on reaching out to them, I found that the only thing that had really changed about their business was the name.
- Lack of engagement and approachability remained as I had remembered it.
Just because you rename yourself, change the aesthetics of your business and use culture centric words, it doesn’t equate to a rebrand… unless you mean it. Unless you have deep-dived into the essence of your business and defined who you ‘really’ are, why you do what you do, what you want to become and what makes you, you.
It’s about truely understanding your business, and how that in turn will align with the desires and expectations of your audience.
Think of it like this... equate brand to a person .
A person can change their clothes and hair style, but underneath that they are still the same. The real change comes when that person makes a conscious decision to change from within. To be better, to act differently, to put forward certain behaviours, to live by a set of values. Then the change becomes significant and real.
No different for a business.
So, if you are ever thinking of changing things up - to better present your business, compete with competitors or engage more effectively with your audience, think beyond a logo and some refreshed colours.
+++++++++++++
Building Identities for Business.
#brandmatters
#graphicdesign
#brandidentity
#digitalpresence
#marketingcomms
And with it, updated font system, corporate colours and stationary suite.
However, it’s important to note, that doesn’t equate to a rebrand!
Its simply a visual identity.
A brand goes a lot deeper than the visual aspect of a business. It incorporates things like:
- the values that define the essence of your business.
- exceptional customer experience - how you engage and interact.
- a genuine, and deep connectivity with your audience.
- a defined positioning in market - and how you articulate that.
Basically it goes deeper than aesthetics.
I recently had an experience that showcased this to me first hand.
The case study goes something like this:
- I had had dealings with this business a number of years ago.
- Recently, my life circumstances changed.
- I thought I’d reconnect with this particular business again. In my mind, I wasn’t sure why, as my previous experience hadn’t been so good.
- In looking them up, I discovered they’d changed their name, visual identity and supposedly ‘brand’.
- They spoke of ‘people centric’ and ‘building relationships and connection’. A ‘we care’ type narrative.
- But on reaching out to them, I found that the only thing that had really changed about their business was the name.
- Lack of engagement and approachability remained as I had remembered it.
Just because you rename yourself, change the aesthetics of your business and use culture centric words, it doesn’t equate to a rebrand… unless you mean it. Unless you have deep-dived into the essence of your business and defined who you ‘really’ are, why you do what you do, what you want to become and what makes you, you.
It’s about truely understanding your business, and how that in turn will align with the desires and expectations of your audience.
Think of it like this... equate brand to a person .
A person can change their clothes and hair style, but underneath that they are still the same. The real change comes when that person makes a conscious decision to change from within. To be better, to act differently, to put forward certain behaviours, to live by a set of values. Then the change becomes significant and real.
No different for a business.
So, if you are ever thinking of changing things up - to better present your business, compete with competitors or engage more effectively with your audience, think beyond a logo and some refreshed colours.
+++++++++++++
Building Identities for Business.
#brandmatters
#graphicdesign
#brandidentity
#digitalpresence
#marketingcomms