Simply put, RCW were looking to up their game by generating a new brand identity that would propel them forward. A brand that spoke to their professionalism and the expertise + knowledge that they bring to the table, which in many ways, differentiated them from many of their competitors.
In order to connect effectively with their ideal clients - large commercial businesses with multiple premises, the education sector and aged care facilities - RCW saw the value in creating a visual identity that aligned succinctly to the essence of their story.
Painting isn't easy or straightforward. It takes skill, precision and knowledge. And when it is done with care and effort, spaces are transformed and uplifted.
Stepping away from generic imagery and the 'sea of sameness' that clutters the industry.
Looking at it from a holistic perspective, what, at the end of the day do people want when engaging a painting company? At its core, what do they care about? They want a space, environment or building to be revitalised!
A visual transformation that enhances and uplifts. It’s amazing how a fresh coat of paint can change perceptions, bring life back into a space and make people feel good within, or around, it.
This is the essence of what RCW do and why they take pride in every job undertaken.
Painting has impact both visually and emotionally. That’s a powerful proposition. And one that can be harnessed across the brand and its communications.
BRAND PROMISE
Delivering An Unparalleled Painting Experience.
Encompassing the total package when it comes to painting projects.
Delivering reliability, knowledge and workmanship, we’re not just painters; we are people who transform spaces with precision and passion. We know what we are doing, and we do it well. We value all-encompassing delight and satisfaction from our clients.
VALUE PROPOSITION
Elevating the painting experience by providing transformative outcomes that breathes life back into any environment.
RCW is totally committed to doing the job right and to the highest of standards. As a result, clients receive spaces that are revitalised, providing an uplifting environment they get to inhabit.
"I initially contacted Chris in early 2024 to help our trade services business with a logo redesign. What followed was the development of a complete brand identity—and I couldn't be more pleased with the outcome.
Chris approached the project with a methodical and thoughtful process, taking the time to understand both our company’s origins and our future direction. The result is a cohesive brand story that can be communicated across multiple platforms, featuring a timeless logo, a memorable wordmark, and clear marketing guidelines that ensure consistency in all our messaging.
The rebrand has undoubtedly elevated our presence in the market.
Chris truly knows his craft, and I absolutely recommend his expertise".
Shaun Wijnstok - Director - RCW Painting Services
